Tesco Promotion

Promotion Design

Sale POS

This sale promotion for Tesco had three phases: ‘Sale’, Half Price and Final Reductions. The P.O.S. elements ranged from large format hanging banners, perimeter friezes, strut cards, dump bins, pallet wraps, shelf-talkers, hanger overriders and swing tickets.

Best buy POS

For Tesco’s ‘Best Buy’ products we designed a P.O.S. manual giving their in-house printers guidelines on how to produce artwork for all potential graphic formats: from ‘one line of product text’, to ‘three lines of product text with subtext and prices from 11p to £99.99 etc.

Easter bonanza POS

For Tesco’s spring promotion, Our concept, ‘Easter Bonanza’ utilises colourways and icons from the Easter and spring period. P.O.S. elements included large-format hanging banners, window posters, shelf talkers and swing tickets.

Half price sale POS

Our promotional sale graphics for Tesco were so successful that they were used for 5 consecutive years. We formatted the words ‘Half’, ‘Price’ and ‘Sale’ into perfect ‘squares’ and used them in memorable positive and negative patterns across the P.O.S. elements.