Riverway Electrical Branding

Branding Design

Riverway Electrical Contractors are an established team of NIC EIC accredited electricians with the mission to ensure all completed projects live up to their strong and dependable reputation built from the satisfaction of both long served and new clients alike.

Riverway came to us seeking assistance with building a new brand and website to help successfully market their services. Our original design concepts included various electrical cable icons/illustrations to be used for the logo to best represent the services they provide.

The three coloured lines or ‘cables’ represent the most common colours of cable that they use and encounter on a day to day basis.

The Riverway branding solution is that the 3 colour coded electrical wires flow like a river, to form an abstract ‘RW’ symbol.

Our design was created with the thought of fluidity and animation in mind, which once animated looked great!