Ecogrove Story

Discover

In 2010, Boris Johnson (then Mayor of London) signed off and approved the planning for Ecogrove – London’s 1st major carbon-neutral housing development. It’s taken over 10 years for Carl Grover, the owner to make the dream of energy-efficient community living, into a reality.

Ecogrove is a pioneering, private gated community of 5-bedroom detached eco-homes in Romford, Essex. Ecogrove homes have been designed with sustainability at the forefront. From the roof to the foundations, the most eco-friendly materials and integrated features mean Ecogrove homes have been awarded the highest possible ‘Code 6’ energy efficiency and environmental impact ratings.

The Ecogrove development incorporates 88 energy-efficient 5 bedroom houses and boasts eco-features such as Super-insulated foundation systems, air-source heat pumps (ASHP) to run the heating and cooling systems, triple glazed windows and doors, natural and breathable super insulation, integrated solar photovoltaic roofing systems with inverters allowing for battery storage, electric car charging points and natural green roofs which have been planted with sedum to improve air quality. Preservation of the natural ecology of the area has been ensured by efficient use of land with large areas of green space, abundant plant life and as the name suggests, an abundance of fruit trees.

Ecogrove Homes came to Right Angle to design their brand identity and a full set of marketing materials.

Design

We explored lots of sketches, routes and ideas around ecology, nature, fruit trees, solar power and energy efficiency. As the houses are fully powered by solar panels, our final design solution for the branding comprises of a unique hand-drawn sun symbol forming the word ‘ECO’. We’ve created an animated version of the logo for the website and promotional video.

The Ecogrove Video

Right Angle produced a 3 minute 30 second promotional video to showcase the new eco housing development. The video features a Google maps zoom in, to show the site location as well as colour coded, branded captions throughout to highlight the benefits of owning an Ecogrove home, such as:

• Local trains and underground stations
• Local bus routes
• Super insulated foundations
• Triple-glazed windows and doors
• Electric car charging points
• Solar powered heating & cooling systems
• Natural green roofs

The video also shows the 4 building phases of the development and key contact details.

Deliver

As well as the Ecogrove brand identity, we’ve also delivered a full set of marketing collateral including a 32-page corporate brochure, the Ecogrove website, promotional videos, site hoardings and a 4-page customer handout.

We’re really excited to be part of Carl’s eco journey and hope to continue helping and supporting him with our branding and marketing expertise over the next 4 phases of the development and beyond.