Ecogrove Branding

Branding Design

Ecogrove Homes came to Right Angle to design their brand identity and marketing materials. They wanted us to create something industry-changing, memorable and relevant to the energy-efficient homes sector. As the houses are fully powered by solar panels, our design solution for the branding comprises of a unique hand-drawn sun symbol forming the word ‘ECO’.

We weren’t limited by our client at all, he gave us the creative freedom to build a strong and cohesive brand. In order to maintain design consistency, we’ve created a set of Ecogrove brand guidelines covering the use of the logo, typography, corporate colours, hand-drawn illustrations and tone of voice.

As part of the branding kit-of-parts we developed a series of bespoke hand-drawn illustrations of trees, people, dogs and bicycles, etc to compliment the hand-drawn logo styling.

In addition to the Ecogrove brand identity, we’ve also delivered a full set of marketing collateral including a 32-page corporate brochure, the Ecogrove website, promotional videos, site hoardings and a 4-page customer handout.